The Rs 4,000-crore market grew at a CAGR of 30-35% over the past two years.

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.

The first week of 2022 went from sharing ‘happy new year’ to ‘get well soon’ wishes in a jiffy. Here’s what made brands ride on #Dolo650 trend.

What is the potential of the growing Indian Internet market for social commerce when accessed in different languages? A panel discusses.

The campaign aims to encourage and educate consumers on testing, and shows them how to do it themselves at home.

The brand takes #HaathBadhaoIndia #VaccineLagaoIndia initiative ahead with a new TVC as well as social media posts.

However, unlike other offers, the discount can be claimed for four different orders.

Got jabbed? These brands are doing their part to help people overcome hesitancies about getting the COVID-19 vaccine.

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.