The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.

The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.

The second session/day of 'Television Week,' the new online initiative by afaqs!, was titled 'Shooting In The New Normal'.

Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?

A total of around 770 frontline health workers are envisioned to be trained under this partnership.

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?

A conversation with growth and marketing head - Naresh Krishnaswamy on the marketing challenges that different verticals are facing in the lockdown.

The report provides insights on the evolving media consumption habits of Indians, and also the platforms, brands and formats that are seeing an increased adoption.

An essay on the 'domestication of millennial men' - and what marketers can do differently.

There was a clear prioritisation of FMCG categories by consumers during the lockdown period, and significant recovery with Unlock 1.0 in June.