The brand takes #HaathBadhaoIndia #VaccineLagaoIndia initiative ahead with a new TVC as well as social media posts.

However, unlike other offers, the discount can be claimed for four different orders.

Got jabbed? These brands are doing their part to help people overcome hesitancies about getting the COVID-19 vaccine.

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.

The agency onboards seven clients amid the lockdown.

The new feature allows users to curate content and make specific recommendations about products, places and posts.

The twelfth edition of KPMG's Media and Entertainment (M&E) report, titled ‘A year off script: Time for resilience’ delves into the recovery of the M&E sector.

We look at Emami’s ‘hygiene’ ambitions as its iconic flagship brand BoroPlus turns into a vehicle for navigating newfound COVID terrain.