Results for 'COVID -19'

Advertising

COVID-19 diversifies and enriches Zero Gravity Communications’ portfolio

The agency onboards seven clients amid the lockdown.
Social Media

Instagram introduces 'Guides' in India - a format of curated, scrollable content

The new feature allows users to curate content and make specific recommendations about products, places and posts.
Media

“Media and entertainment to rebound by FY22 to reach INR1,866 bn”:KPMG M&E report 2020

The twelfth edition of KPMG's Media and Entertainment (M&E) report, titled ‘A year off script: Time for resilience’ delves into the recovery of the M&E sector.
Marketing

“People will carry sanitisers as a hygiene habit, but frequency of usage will decline”: Priti A Sureka, Emami

We look at Emami’s ‘hygiene’ ambitions as its iconic flagship brand BoroPlus turns into a vehicle for navigating newfound COVID terrain.
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Advertising

Dabur’s Dazzl range markets itself as a ‘home sanitising’ solution

The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.
Media

Producers talk about shooting in the 'new normal'

The second session/day of 'Television Week,' the new online initiative by afaqs!, was titled 'Shooting In The New Normal'.
Guest Article

Why it might be foolish for some to stop marketing during COVID-19

Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?
Marketing

Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

A total of around 770 frontline health workers are envisioned to be trained under this partnership.