Results for 'COVID -19'

Advertising

CCPA issues advisory on misleading COVID ads; how will brands be impacted?

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Advertising

COVID-19 diversifies and enriches Zero Gravity Communications’ portfolio

The agency onboards seven clients amid the lockdown.
Social Media

Instagram introduces 'Guides' in India - a format of curated, scrollable content

The new feature allows users to curate content and make specific recommendations about products, places and posts.
Media

“Media and entertainment to rebound by FY22 to reach INR1,866 bn”:KPMG M&E report 2020

The twelfth edition of KPMG's Media and Entertainment (M&E) report, titled ‘A year off script: Time for resilience’ delves into the recovery of the M&E sector.
Marketing

“People will carry sanitisers as a hygiene habit, but frequency of usage will decline”: Priti A Sureka, Emami

We look at Emami’s ‘hygiene’ ambitions as its iconic flagship brand BoroPlus turns into a vehicle for navigating newfound COVID terrain.
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Advertising

Dabur’s Dazzl range markets itself as a ‘home sanitising’ solution

The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.
Media

Producers talk about shooting in the 'new normal'

The second session/day of 'Television Week,' the new online initiative by afaqs!, was titled 'Shooting In The New Normal'.