Results for 'COVID -19'

Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Advertising

Dabur’s Dazzl range markets itself as a ‘home sanitising’ solution

The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.
Media

Producers talk about shooting in the 'new normal'

The second session/day of 'Television Week,' the new online initiative by afaqs!, was titled 'Shooting In The New Normal'.
Guest Article

Why it might be foolish for some to stop marketing during COVID-19

Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?
Marketing

Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

A total of around 770 frontline health workers are envisioned to be trained under this partnership.
Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Marketing

Chat with Cure.Fit's marketing head on lockdown fitness, ready-to-eat food, online diagnostics

A conversation with growth and marketing head - Naresh Krishnaswamy on the marketing challenges that different verticals are facing in the lockdown.
Media

"65% respondents claim to spend more time consuming news around COVID": OMG India report

The report provides insights on the evolving media consumption habits of Indians, and also the platforms, brands and formats that are seeing an increased adoption.
Guest Article

"Indian men have come some way from being couch potatoes to potato peelers"

An essay on the 'domestication of millennial men' - and what marketers can do differently.
Marketing

FMCG witnesses bounce back to pre-COVID levels: Nielsen report

There was a clear prioritisation of FMCG categories by consumers during the lockdown period, and significant recovery with Unlock 1.0 in June.