Results for 'COVID -19'

Marketing

Building e-commerce in languages for the next billion Indians

What is the potential of the growing Indian Internet market for social commerce when accessed in different languages? A panel discusses.
Advertising

Dhoni stars in ad for self-testing COVID kits by Meril Diagnostics

The campaign aims to encourage and educate consumers on testing, and shows them how to do it themselves at home.
Advertising

Domino's pushes 'vaccine discount' campaign; partners with artists for 24 social media posts

The brand takes #HaathBadhaoIndia #VaccineLagaoIndia initiative ahead with a new TVC as well as social media posts.
Marketing

Domino’s rolls out repeat discounts for vaccinated customers

However, unlike other offers, the discount can be claimed for four different orders.
Marketing

Brands woo vaccinated customers with freebies, discounts

Got jabbed? These brands are doing their part to help people overcome hesitancies about getting the COVID-19 vaccine.
Editor's Note

100 year old pandemic, 100 year old advertisements...

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.
Advertising

CCPA issues advisory on misleading COVID ads; how will brands be impacted?

The unsubstantiated claims that are punishable include '99.9% germ kill', 'immunity boosting', 'virus killing', and 'protects from COVID-19'.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Advertising

COVID-19 diversifies and enriches Zero Gravity Communications’ portfolio

The agency onboards seven clients amid the lockdown.
Social Media

Instagram introduces 'Guides' in India - a format of curated, scrollable content

The new feature allows users to curate content and make specific recommendations about products, places and posts.