Results for 'Cristiano Ronaldo'

Advertising

Cristiano Ronaldo entangled in legal dispute over Binance ad

The plaintiff claims the footballer’s star endorsements led them to make loss-making investments. They are seeking $1 billion in compensation.
Marketing

Two years after ditching Coca Cola at a conference, Ronaldo launches mineral water brand

The five-time Ballon D’or winner was in Madrid for the launch of Ursu9, his new mineral water brand.
Marketing

Amul's 2022 FIFA World Cup team sponsorship strategy decoded

The brand is the regional sponsor for the Portugal and Argentina football teams till end of 2023.
Advertising

Nike renovates a football pitch in Portugal to celebrate Ronaldo’s world record

The renowned footballer is now the leading international goal scorer of all time.
Social Media

Meet the team behind Fevicol’s stickily viral Cristiano Ronaldo post

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.
Guest Article

The Curious Case of Cristiano, Coca-Cola and Cognitive Bias

"This story isn't about Cristiano Ronaldo or Coca-Cola; it's about us," writes adman Preetham Venkky.
Social Media

Amul, Dabur, Zomato pun on Cristiano Ronaldo’s ‘Coca-Cola move’ on social

Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.
Social Media

Fevicol puns on Coca-Cola Ronaldo incident in social post

"na bottle hategi, na valuation ghategi" - reads the copy of the post.
Marketing

When Cristiano Ronaldo 'moved' millions for Coca-Cola

When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.
Media

Sony Kix acquires broadcast rights for LaLiga