Milton bottles will be available at key cult.fit locations in Mumbai, Delhi/NCR, and Bangalore.

Industry experts examine challenges in staying atop emerging markets and the pace first movers must maintain for relevance.

Working out is no longer a stoic activity you bear; it is time you go and enjoy it.

As part of this collaboration, Ranveer Singh will feature in a series of innovative formats across the brand’s on-ground and digital assets.

With high-quality equipment and cult.fit certified trainers, HRX Gym will elevate gym users’ fitness routine.

Prachita Pujari, brand head, Cult.fit, says that due to the high fitness intent of users at the beginning of a new year, it is the right time to launch its campaign.

The campaign was conceptualized by Bare Bones Collective agency.

The six-week program is a combination of Yoga, Strength, Conditioning Exercises, and HIIT workouts.