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Advertising and Ranveer Singh’s collab is an exercise in redefining the fitness culture

Working out is no longer a stoic activity you bear; it is time you go and enjoy it.

Ranveer Singh as's Motivator in Chief breaks every fitness ad stereotype

As part of this collaboration, Ranveer Singh will feature in a series of innovative formats across the brand’s on-ground and digital assets.
Marketing and HRX partners to launch HRX Gym in Bengaluru

With high-quality equipment and certified trainers, HRX Gym will elevate gym users’ fitness routine.
Advertising competes with short videos and OTT in its latest ad spots

Prachita Pujari, brand head,, says that due to the high fitness intent of users at the beginning of a new year, it is the right time to launch its campaign.

One More Workout!

Advertising launches ‘One More Workout’ campaign to motivate people to get fit this New Year

The campaign was conceptualized by Bare Bones Collective agency.

boAt and join hands to launch ‘Fitness Xtended’

The six-week program is a combination of Yoga, Strength, Conditioning Exercises, and HIIT workouts.

Fitness is not an option, mere dost! |


Karan Arjun cannot stop running in’s new ad

The company is back with another spoof of a Bollywood flick to drill the relevance of fitness.

Gyms have gone "from 0 to 40-50%" of pre-COVID levels in the past couple of months says Naresh Krishnaswamy, growth and marketing,

He talks of the brand's TV campaign and how the opening of gyms hasn't affected its online offerings or memberships.