Will science-led persuasion shape marketing in 2021?
Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Dabur vs Marico: How two disparate desi FMCG giants ended up fighting
Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.