The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.

Called the Saffola ImmuniVeda range, it comes at a time when ‘immunity’ is the talk of the town, the range has to compete with the likes of Dabur as well.

In a newly released TVC, we see Bollywood actress Raveena Tandon show users how the product kills germs that are suspended mid-air.

Made from Dabur Ratnaprash, the 'modak' provides immunity, which will help the elderly, who're more susceptible to the Coronavirus than other age groups, stay safe.

It's perhaps the first time, we see a scientist in a lab coat examine honey's purity under a microscope in an ad.

Apple Cider Vinegar made an entrance on the immunity block recently. Can this alien 'flavour' go mainstream in India? It caught Dabur's eye, after all.

We spoke to Dabur's Ajay Singh Parihar about the consumption pattern of Pudin Hara on the sidelines of a recent campaign by the brand that highlights the product's fizz format.

The product will be priced at Rs. 370 for 500 ml pack, available for purchase on Amazon.

As Dabur invests in a germ-kill soap, we interview ex-CEO Sunil Duggal, who has led the company for 17 years. "Dabur’s future is far more in the immunity space than sanitisation" he says.

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?