Results for 'Dabur,'


As Dabur enters Amul's territory with 'cow ghee', a deep dive into the rationale behind the launch

The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market.

Dabur launches ‘Himalayan Organic Apple Cider Vinegar’

The launch of the organic vinegar follows the success of Dabur's Himalayan Apple Cider Vinegar launched in August last year.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?

Dabur, Colgate refresh age-old ‘oil pulling’ practice for new launches, take Ayurveda route to mouthwashing

While Dabur launched Dabur Red Pulling Oil, Colgate launched Vedshakti Oil Pulling under its rather new Vedshakti line of Ayurvedic products.

If a ‘German Lab’ says it’s pure, it must be…

The new tool of persuasion for honey marketers is a claim to ‘100% purity’, backed by Germanic laboratories.

Dabur Red toothpaste ad uses cultural diversity to break category codes

There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.

Dabur vs Marico: How two disparate desi FMCG giants ended up fighting

Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.

Have we normalised reckless advertising?

From claiming 99 per cent protection against COVID to offering a one-stop solution to improve immunity, what’s with ads these days?

Dabur’s tweet on Keora Water got us scratching our heads

Why was the FMCG giant tweeting about this water?

Dabur Honey extols purity and quality, takes indirect dig at Saffola Honey in new ad

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.