A new campaign, highlighting the taste and goodness of Real Fizzin featuring actor Sidharth Malhotra, is also being launched.

It aims to use Qoruz's data-driven insights to optimise performance and engagement, thereby enhancing the effectiveness of campaigns.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.

The brand has entered into the talcum powder category with the launch of 'Cool King Icy Perfume Talc'.

It showcases certain Indian Olympic athletes and honours those who inspire millions through their accomplishments.

The company is also set to launch a series of campaigns to promote its product.

Through this campaign, it aims to celebrate heroes like Dorris who make a positive impact in their communities.

The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.

The FMCG brand has reported a consolidated net profit of Rs 514 crore for Q3FY24.

The brand’s category head breaks down Dabur Red’s marketing strategy going into 2024.