The new Vatika Face Wash comes in 3 Variants; has goodness of Neem, Honey and Sandalwood, meant to provide Clean, Glowing and Healthy Face.

This is not the first time Dabur has picked a fight against Marico and its Parachute hair oil.

The new Honey Tasties has been launched in two flavours – Chocolate and Strawberry – priced at Rs 120 for a 200 gm pack.

Paper saved by discarding outer cartons will be repurposed to create notebooks for Child Rights and You (CRY)

In an opportunistic move, the new Vatika Germ Protection shampoo claims to protect against germs and coronavirus.

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.

It has been launched with the proposition of protecting the hair and scalp from germs.

This ayurvedic formulation will be available across all leading e-commerce platforms and retail channels.

Meanwhile, Dabur has launched a ‘KoviRakshak kit’ that includes Chyawanprash along with Giloy, Tulsi and Juri-Tap tablets.

We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extension and plans on rivaling existing players.