Results for 'Dabur'

Marketing

FMCG majors boost ad spends in the festive-driven quarter; will the momentum carry over to elections?

The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.
Advertising

Dabur spends Rs 244.5 cr on ads in Q3FY24; records 36% YoY growth

The FMCG brand has reported a consolidated net profit of Rs 514 crore for Q3FY24.
Marketing

Cricket and rural outreach solidified Dabur Red’s 2023 business, what's next?

The brand’s category head breaks down Dabur Red’s marketing strategy going into 2024.
Media

Will integrated news viewership measurement remain a pipe dream?

Experts debate the achievability of integrated measurement in the evolving news consumption landscape.
Marketing

Brand imitation: Flattery, or a ploy?

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.
Advertising

Dabur Chyawanprash brings back its 'Anti-Medicine Campaign’ with a festive twist

The film conceptualised by Schbang, urges individuals to choose Dabur Chyawanprash for a 3x immunity boost.
Advertising

Rethinking 'Goodness': The perceived virtue of brand purpose in today's market

A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
Advertising

Dabur Fem celebrates modern love in Karwa Chauth campaign

The campaign film is conceptualised and ideated by Schbang, a creative, media and technology transformation company.
Brands

Dabur increased its ad spends by 30% YoY in Q1

The brand also registered a 3.53% increase in Net Profits for the first quarter of FY24.
Advertising

Dabur launches its maiden campaign for its cooling oil product ft. Nora Fatehi

The campaign is designed and executed by Rediffusion.