In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.

The new packaging claims that the juices have multiple benefits, such as immunity boosting, being good for gut health and helping promote heart health.

The last time Dabur ruffled feathers with a print ad was few months ago, with an immunity-based ad for Vedic Suraksha Tea.

An initiative to promote bee-keeping and organic honey production across 3 states in India.

Tenzing Niyogi, former segment leader – sports advisory, EY India, has now joined hands with Amit Burman, chairman of Dabur to roll out Ultimate Kho Kho League.

The Khul Kar Jiyo, Surakshit Raho campaign focused on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

Dabur has launched four variants of ‘all natural’ shampoos under its Vatika Select range. The brand’s head of innovation talks about the insight behind the launch, TG, pricing and more…

The product range includes Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo.

The company's first organic product, it is "untouched by chemicals" and priced at Rs 235 for a 300g pack.

The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market.