The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market.

The launch of the organic vinegar follows the success of Dabur's Himalayan Apple Cider Vinegar launched in August last year.

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?

While Dabur launched Dabur Red Pulling Oil, Colgate launched Vedshakti Oil Pulling under its rather new Vedshakti line of Ayurvedic products.

The new tool of persuasion for honey marketers is a claim to ‘100% purity’, backed by Germanic laboratories.

There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.

Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.

From claiming 99 per cent protection against COVID to offering a one-stop solution to improve immunity, what’s with ads these days?

Why was the FMCG giant tweeting about this water?

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.