The ad is rolled out in collaboration with Green Chutney Films.

After the launch of a face wash line under its Vatika range, we catch up with Dabur's AGM – consumer marketing to learn more about the segment.

In an opportunistic move, the new Vatika Germ Protection shampoo claims to protect against germs and coronavirus.

After F&B brands, the personal care category is now marketing its wares on the back of the ‘plant-based’ promise. Will large companies and startups take this trend to long-term fruition? Or, will it peak and fall?

Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five musical tracks.

It shows the relationship a woman shares with her hair in long-form Hindi poetry, which is a change from the usual short and snappy English ads.