Predictions in 2022 said the share of digital advertising will stand at 45% of the ad pie and TV will be down to 39%. Here’s what really happened:

Our guest author urges agencies to give more time to digital, in terms of thinking as well as presentation.

Explore media buying strategies curated by agency members of afaqs! marketplace for brands and companies across India.

He spoke about the company’s digital journey, at Digipub.