Results for 'Disney Star'


Addressable ads Disney Star’s counter to digital: Ajit Varghese

The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.
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Disney Star elevates Abilasha Anish as head of marketing for Disney+ Hotstar (South) 

She has been with the network for the last five years and joined it in 2019 as head of marketing for Star Vijay.

Tata Play and Disney Star launch 4K TV viewing experience for IPL 2024

The collaboration between Tata Play and Disney Star aims to provide unparalleled viewing experiences and ignite a revolution in TV viewing.

JioCinema urges viewers to watch IPL on CTV, rolls out campaign with Kapil Dev and Jasprit Bumrah

The campaign pushes the trend of Indians choosing CTV as the favoured medium for watching live sports.

Disney Star incurs loss of $315 mn in sports segment due to ICC Cricket World Cup

The company attributed the loss to high cost of acquiring media rights and decrease in ad rates. 

Zee unaware of any legal action being considered by Disney

In an exchange filing it clarified about reports of Disney Star considering legal action over ICC rights deal.
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Vikas Sachdeva joins ZEEL as EVP & head of international ad sales

Previously, he was the head of India international ad sales at Disney Star.

Mergers, acquisitions and rights: here’s what made news in 2023

We revisit the dynamic shifts which shaped the contours of the Indian media industry in 2023.

Disney Star wins ICC Men’s Cricket World Cup 2023 with free streaming

Industry experts analyse India's Cricket World Cup aftermath, spotlighting trends in digital streaming and TV viewing.

CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.