Disney Star will produce the world feed and broadcast the event in India which is being held from July 19 to July 28, 2024.

Sumanta will also be responsible for driving the overall Content Studio for Disney+ Hotstar.

Disney Star and Beatgrid have partnered to foster innovation and strategic decision-making in a rapidly changing media landscape.

The list includes Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, and more.

The almost month-long tournament had several challenges for advertisers and media planners.

The criticism brings to light concerns over pitch preparation and the impact it has on the match viewership and the advertisers' interest.

It aims to enable advertisers to reach their target audience, fostering a mutually beneficial situation for everybody involved.

In addition, Disney Star will also produce the global broadcast of the ICC Women’s T20 World Cup 2024.

The line-up includes Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, Campa, Samsung India, and more.

She will be pursuing the MsX program at Stanford University.