The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.

She has been with the network for the last five years and joined it in 2019 as head of marketing for Star Vijay.

The collaboration between Tata Play and Disney Star aims to provide unparalleled viewing experiences and ignite a revolution in TV viewing.

The campaign pushes the trend of Indians choosing CTV as the favoured medium for watching live sports.

The company attributed the loss to high cost of acquiring media rights and decrease in ad rates. 

In an exchange filing it clarified about reports of Disney Star considering legal action over ICC rights deal.

Previously, he was the head of India international ad sales at Disney Star.

We revisit the dynamic shifts which shaped the contours of the Indian media industry in 2023.

Industry experts analyse India's Cricket World Cup aftermath, spotlighting trends in digital streaming and TV viewing.

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.