Results for 'Dyson'

Marketing

“Indian consumers are very discerning, they seek a lot more information, because the vacuum cleaner category is nascent here”: Nikhil Rastogi, Dyson

A chat with the marketing director and e-commerce business head at Dyson about the company’s hyper-premium product pricing, technology and marketing strategy.
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.