Results for 'Elephant Design'

Marketing

Domino’s India bakes a new look for Gen Zs

A new anthem, redesigned delivery boxes, and spruced-up restaurants are part of the QSR’s rebrand menu, as it preps to make pizza the go-to snack for all occasions.
Marketing

Ashwini Deshpande of Elephant Design on what it took to rebrand Campa

She talks about the challenges of transforming the iconic brand for today’s youngsters.
Marketing

Reliance partners with Elephant for Puric Instasafe

Puric Instasafe is a range of personal & home care products by Reliance Retail.
People Spotting

Elephant Design appoints Elodie Nerot as Lead Designer

Elodie, an alumna of Strate, Ecole de Design Paris brings over 15 years of experience across roles and organizations in Spain, France, Japan and India.
Marketing

Amazon's green initiative ditches packaging - missing a physical touch point without boxes?

Products that are shipped without the packaging include tech accessories, home and home improvement products, shoes, luggage, and more.
People Spotting

Elephant Design announces change in its leadership team

Nidhi Isaac has been appointed as Director - Brand & Design and Kedar Parundekar has been elevated to the position of Vice President - Business & Strategy.
Marketing

"We used the entire jar to tell it's a sandwich spread:" Elephant Design's Ashwini Deshpande on Licious' meat spreads

She weighs in on overt meat imagery on packaging, purchase barriers to meat spreads, and if design world needs a regulator, and we look at Licious' latest ad for meat spreads.
Marketing

Paper Boat out to solve COVID era pani puri, golgappa pangs with ready to cook version

Brands like Haldiram’s, Frylo and Jalani have launched their their own variants of DIY ‘pani puris’ in both ready to serve and ready to cook formats.
Marketing

Jubilant FoodWorks enters FMCG space; launches 'ChefBoss' Ready-To-Cook sauces, gravies, and pastes

Packs will come in 150gm to 200gm sizes and cost between Rs. 75 to Rs. 100. Initial availability only on e-commerce portals.
Design Digest

"I feel liberated to hire talented people from anywhere": Ashwini Deshpande, Elephant Design

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.