Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?

Here's a quick chat with Amit Tolani, chief marketing officer, CEAT Tyres, on coping with the current times.

According to our guest author, advertising self-regulation has to be pre-emptive in a crisis. Here’s his argument.

House of Awe's Carlton D'Silva takes a look at what life could potentially look like in India, once the lockdown ends