Results for 'face mask'

Points of View

Can the face mask be more than a commodity?

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?

When a tyre marketer sells masks...

Here's a quick chat with Amit Tolani, chief marketing officer, CEAT Tyres, on coping with the current times.
Guest Article

“Greedy marketers have taken advantage of the pandemic to sell their wares”

According to our guest author, advertising self-regulation has to be pre-emptive in a crisis. Here’s his argument.
Guest Article

"Brands consumed in these times will get loyal customers": Carlton D'Silva, House of Awe

House of Awe's Carlton D'Silva takes a look at what life could potentially look like in India, once the lockdown ends