The key insight is that social media is a leading channel to drive brand discovery and purchase during the festive season.

Titled #MyStory, the campaign is made in collaboration with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India.

… See how football coach Rinchen takes her boys and herself forward courtesy of their skills and a bit of help from the social media giant.

The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.

The appointment comes on the back of several other senior and leadership role announcements in recent months across key verticals.

Consumers have different habits, thought processes and outlooks. What are the challenges that a marketer is facing due to COVID-19?

The smartphone and internet access have become a focal point in consumers lives thanks to lockdown.

Facebook and Instagram users can now add music to their posts and stories from India’s oldest music label.

The report delves into key consumer shifts based on social distancing, increasing focus on health and hygiene, and increasing income uncertainty.

Proceeds of the event will support NGOs in the fight against COVID-19.