The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.

The appointment comes on the back of several other senior and leadership role announcements in recent months across key verticals.

Consumers have different habits, thought processes and outlooks. What are the challenges that a marketer is facing due to COVID-19?

The smartphone and internet access have become a focal point in consumers lives thanks to lockdown.

Facebook and Instagram users can now add music to their posts and stories from India’s oldest music label.

The report delves into key consumer shifts based on social distancing, increasing focus on health and hygiene, and increasing income uncertainty.

Proceeds of the event will support NGOs in the fight against COVID-19.

Facebook is emphasising how its investment of Rs 43,574 crore in Jio Platforms will help India’s farmers and small businesses. But there are major implications for Indian media too.

Prior to this, he was Lead, Music Business Development - India.

In light of COVID-19, citizens all across the country have been advised to stay indoors and isolate themselves. But, some ads tell a different story