The company has also launched other features like Ready-made reels from Memories, Grooves and Templates to enhance the experience for creators.

The short-form video-sharing platform competes with the likes of Instagram Reels, MX TakaTak and Moj in India. What makes it a viable platform for content creators and brands alike?

In addition to announcing in America and Canada, creators will have new ways to monetise Reels content.

The feature is currently available only in the US, and will be available globally by 2022.