The new TVC 'Sar Utha, Kadam Badha' has been conceptualised by L&K Saatchi & Saatchi.

Titled ‘Sar Utha Ke Kadam Badha’ and created by L&K Saatchi & Saatchi, the film is about a girl from Ghaziabad who chases her big city dreams.

The agency will manage the integrated mandate of Flite, which includes mainline, digital and media services.

The campaign showcases the value of having time with loved ones in this pandemic.

Unveiling of a visual identity around the concept of “flight of dreams”.