Results for 'Fundamental'


Adidas' T20 World Cup campaign promotes pressure-free play, advancing its 'You Got This' platform

The campaign created by Fundamental features Rohit Sharma, Hardik Pandya, Virat Kohli, and more wearing specially designed jerseys.

Parle Products reaffirms ‘Branded House’ stance on the IPL after a seven-year hiatus

A reminder for the new generations of all the brands Parle Products houses.

Adidas’ tryst with the Indian cricket jersey

Sunil Gupta of Adidas and Fundamental CCO Pallavi Chakravarti shed light on the BTS of the jersey launch.
People Spotting

Fundamental appoints Gauri Burma and Mithun Rajam as Founding Members and CDs

Lyncia Noronha too has recently joined Fundamental in the role of Associate Account Director.
People Spotting

Neeraj Kanitkar joins Fundamental as co-founder and ECD

He was an ECD at DDB Mudra before the move.

A look at the origin story of ‘Fundamental’, India’s newest agency on the block

Founded by three DDB Mudra old hands, this is the first of a series on how advertising agencies came to life.

How to open an advertising agency?

Reflections from the founders of Talented, Taproot, Grapes, and Fundamental.