Results for 'Generative A.I.'


79% of Indian marketers are experimenting with AI in their workflows: Salesforce Report

Marketers are looking to AI — both generative and predictive — to help personalise at scale and boost efficiency.

Google unveils AI tools to boost product imagery and immersive ad formats for brands and retailers

Gen AI-powered ad formats like Short-form Video, Virtual Try-On, and 3D Shoe Ads will help brands and retailers engage with consumers effectively.

Microsoft Advertising's Copilot integration ushers in a Gen AI renaissance in advertising

Nick Seckold, regional vice president, APAC, delves into Copilot's benefits for advertisers, challenges, and impact on the competitive digital ad market.
Guest Article

How can planners harness the AI movement?

Our guest author guides planners through AI's power in shaping marketing.

Meta takes on misinformation ahead of general elections

Using genAI, third-party fact-checker expansion, activating Elections Operations Center, and more are on the agenda.

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.

Former Prasar Bharati CEO addresses trust challenges in the era of AI and Deepfake technology

He emphasised the critical significance of data privacy and ethical considerations in the face of the increasing influence of AI & deepfake tech.

Panasonic merges AI and live action to urge Gen Z to 'Push for change'

The spots, part of Panasonic’s new GREEN IMPACT campaign, prompt a commitment to sustainability by depicting a climate-changed 2090 future.

FY24 ad spends to see muted growth by retail and media tech: Redseer Strategy Consultants

The report outlines India's digital advertising landscape and emerging digital-first trends.

Centre to send notice to Google regarding Gemini's 'illegal' responses on PM Modi

A social media user shared a response on X where Google's AI labelled Prime Minister Modi as a fascist in a query.