Results for 'generative AI'


Accenture invests in Writer's generative AI Platform for enhanced enterprise content creation

Accenture started using Writer in 2021 to augment its writing proficiency and is now scaling Writer’s generative AI capabilities internally.

TruthGPT offers The Whole Truth through content marketing

Here is how the packaged food brand birthed its very own AI-powered chatbot GPT to enhance consumer engagement.

Infosys partners with Rafael Nadal for digital transformation in Tennis ecosystem

The tech major has created new platforms for video and stats analysis for players and coaches, used AI to improve match analysis and broadcasting.

How Mia by Tanishq navigates AI trends and consumer mindset to drive growth

Sampurna Rakshit, the brand’s marketing head, sheds light on Mia’s marketing strategy, and the intricacies of selling modern jewellery.

News media at crossroads: Navigating the perils and potential of AI

AI's potential to generate content and disrupt traffic and jobs is a double-edged sword.

upGrad encourages Indian professionals to upskill in its latest campaign

The ‘Bus of Opportunity’ campaign powered by AI encourages India Inc. to embrace continuous upskilling, especially in the transformative era of GenAI.

Langoor Digital partners with Quilt AI to revolutionize marketing with AI Solutions

This alliance aims to reshape the way marketers harness the power of artificial intelligence.

The stories that still breathe; Britannia uses gen AI to illustrate the tales of India’s last living freedom fighters

The ‘1947% More History’ takes on the deluge of 15th August ads, and offers a heart-touching alternative.

After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world

In a webinar held yesterday, ASCI in association with Khaitan, delved deep into the legal maze surrounding the use of AI in advertising.

Oreo answers life’s questions with AI wit in Farhan Akhtar’s voice

Mondelez chief marketer Nitin Saini, Leo Burnett and Prodigious spill the beans on the cookie brand's new work.