Results for 'Generative A.I.'

Digital

Meta takes on misinformation ahead of general elections

Using genAI, third-party fact-checker expansion, activating Elections Operations Center, and more are on the agenda.
Digital

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.
Companies

Former Prasar Bharati CEO addresses trust challenges in the era of AI and Deepfake technology

He emphasised the critical significance of data privacy and ethical considerations in the face of the increasing influence of AI & deepfake tech.
Advertising

Panasonic merges AI and live action to urge Gen Z to 'Push for change'

The spots, part of Panasonic’s new GREEN IMPACT campaign, prompt a commitment to sustainability by depicting a climate-changed 2090 future.
Digital

FY24 ad spends to see muted growth by retail and media tech: Redseer Strategy Consultants

The report outlines India's digital advertising landscape and emerging digital-first trends.
Digital

Centre to send notice to Google regarding Gemini's 'illegal' responses on PM Modi

A social media user shared a response on X where Google's AI labelled Prime Minister Modi as a fascist in a query.
Digital

Pfizer introduces 'Charlie': A new AI platform for pharma marketing

The platform named after the company's co-founder, Charles Pfizer is also being used by agency partners such as Publicis Groupe and IPG.
Digital

Google strikes deal with Reddit for AI training data access

The partnership grants Reddit access to Vertex AI, Google's AI-powered service aimed at improving search results.
Digital

MCA and Meta partner to launch WhatsApp helpline against AI-generated misinformation

The helpline will be available for the public to use in March 2024.
Digital

Meta to label AI- generated images on Instagram, Facebook and Threads

The initiative will enable Meta to recognise AI content from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock.