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Results for 'Generative A.I.'
By
Nisha Qureshi
Advertising
How GenAI is revolutionising creativity in advertising
Industry experts decode how one can leverage Gen AI tools to drive maximum creativity in advertising.
By
afaqs! news bureau
Digital
LinkedIn to launch AI-powered campaign tool globally by autumn
Accelerate aims to streamline the campaign creation process significantly, reducing the time required from 15 hours to just five minutes.
By
afaqs! news bureau
Companies
IndiGo and Air India enhance customer care services with AI-based tools
The airlines aim to reduce passenger query response times and improve customer care efficiency with this initiative.
By
Arun Pattabhiraman
Guest Article
The emerging trends in generative AI for new-age users
Our guest author reveals the emerging generative AI trends that professionals need to stay competitive in various industries.
By
Shreyas Kulkarni
Advertising
Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time
He, an Ogilvy ECD, gives us the details behind his dystopian short flick ‘Bad Seed’.
By
afaqs! news bureau
Marketing
79% of Indian marketers are experimenting with AI in their workflows: Salesforce Report
Marketers are looking to AI — both generative and predictive — to help personalise at scale and boost efficiency.
By
afaqs! news bureau
Digital
Google unveils AI tools to boost product imagery and immersive ad formats for brands and retailers
Gen AI-powered ad formats like Short-form Video, Virtual Try-On, and 3D Shoe Ads will help brands and retailers engage with consumers effectively.
By
Ruchika Jha
Digital
Microsoft Advertising's Copilot integration ushers in a Gen AI renaissance in advertising
Nick Seckold, regional vice president, APAC, delves into Copilot's benefits for advertisers, challenges, and impact on the competitive digital ad market.
By
Divya Pratap Mehta
Guest Article
How can planners harness the AI movement?
Our guest author guides planners through AI's power in shaping marketing.
By
afaqs! news bureau
Digital
Meta takes on misinformation ahead of general elections
Using genAI, third-party fact-checker expansion, activating Elections Operations Center, and more are on the agenda.
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