The New Ghadi’s Mahashaktishali formula now has Shakti-booster Granules that begin deep cleaning of your clothes instantly.

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.

The ad features two men being nudged to hug and make up for their differences.

The account moved after a pitch. RSPL is the parent company of brands like Ghadi Detergent and Venus soap, among others.