Conceptualised and developed by Shrtfrm, the storyline highlights biases towards women and celebrates women's ability to juggle personal aspirations alongside professional success.

Nirman has partnered with DBS Bank India, Visa, Amazon and GeM Tech Paras to help MSMEs grow their businesses.

Conceptualized by Creativeland Asia, the storyline narrates small business owners' hesitance to expand because they consider loans to be a load.