Results for 'Google cookies'


The cookie conundrum: How are brands adapting beyond the demise of third-party data?

With Google’s slow but sure phasing out of cookies, brands are looking into alternatives. Here’s what they’re finding.

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

Why adtech is critical for brands to succeed in mobile marketing

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.
Guest Article

Google’s decision to phase out third-party cookies: impact on Indian industries

How will third-party cookie deprecation impact the Indian web publishing, advertising and marketing space?