With Google’s slow but sure phasing out of cookies, brands are looking into alternatives. Here’s what they’re finding.

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.

How will third-party cookie deprecation impact the Indian web publishing, advertising and marketing space?