The campaign aims to educate women about the importance of choosing skin-friendly hygiene products.

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?

Uber's global brand director, APAC, says hygiene and safety have temporarily replaced traditional category benefits like price and availability.

Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays.

The heightened sense of hygiene will create new challenges for brands, not only in the service sector, but also in the manufacturing sector