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Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Results for 'Hygiene'
What next for hygiene and immunity brands?
2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?
Road To Recovery
"Will lead with actions, not just ads": Sanjay Gupta, Uber
Uber's global brand director, APAC, says hygiene and safety have temporarily replaced traditional category benefits like price and availability.
Nykaa forays into home & travel care essentials
Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays.
Hygiene, the next big consumer trend?
The heightened sense of hygiene will create new challenges for brands, not only in the service sector, but also in the manufacturing sector