Results for 'Indian Premier League (IPL)'

Media

IPL 2021: TV or Streaming? That's the question advertisers are asking

OTT's premium audience is tempting but paid subscribers and the lack of third party measurement are factors marketers have to grapple with.
Marketing

Pizza loses its round shape to form IPL team names courtesy Francesco’s Pizzeria

There are custom pizzas for each IPL team and ones that celebrate a sixer and a duck.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Media

IPL and Colors strike a three-year entertainment licensing deal