Results for 'Indian Premier League (IPL)'

Brands

RCB, cricket contributed 16% to United Spirits net profit for 2023-24: ET

RCB's revenue saw an increase of 163% to Rs 650 crore in 2023-24 from Rs 247 crore in the previous year.
Marketing

Rajasthan Royals extends association with Luminous Power Technologies

The Luminous logo will be displayed on the front of the Rajasthan Royals' official jersey and training kits.
Media

IPL 2021: TV or Streaming? That's the question advertisers are asking

OTT's premium audience is tempting but paid subscribers and the lack of third party measurement are factors marketers have to grapple with.
Marketing

Pizza loses its round shape to form IPL team names courtesy Francesco’s Pizzeria

There are custom pizzas for each IPL team and ones that celebrate a sixer and a duck.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Media

IPL and Colors strike a three-year entertainment licensing deal