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Pooja Yadav & Akshit Pushkarna
A deep dive into how ASCI’s new guidelines will change the influencer game
With the introduction of these new guidelines, what are the revised roles and responsibilities for social media influencers?
afaqs! news bureau
Influencers create 'Bawaal' on social media to promote upcoming Prime Video film
Starring Varun Dhawan and Janhvi Kapoor, the film will be released on Amazon Prime Video on July 21.
MeitY's Rajeev Chandrasekhar responds to concerns of favouritism after influencers appear in a government-backed print ad
Meanwhile, SEBI is to issue guidelines on the use of finance influencers by brokers and mutual funds.
Deep dive into influencer marketing with ODE's Shabir Momin
One Digital Entertainment's co-founder, Momin talks about its newly formed 'New Media Holding', the evolving landscape of influencer marketing, its regulations and more.
Lessons from the creator economy
How has the process of content creation changed over the years? Read on to find out.
Revisiting Airtel’s recreation of Kapil Dev’s iconic 1983 World Cup innings
Airtel's 'Future is Airtel 5G’ campaign won the Best Influencer Marketing Campaign award at Digies 2023. Here is how the campaign was executed.
afaqs! Marketplace Team
Project Spotlight: Influencer Marketing
Explore the best influencer marketing campaigns curated by agency members of afaqs! marketplace for brands and companies across India.
Are virtual influencers a fad in India?
Kyra is India’s first virtual influencer that came to life in January 2022. It has collaborated with boAt.
afaqs! news bureau
NIVEA tweaks packaging for its #NIVEASoftFreshBatch influencer initiative
The winners of the influencer hunt will collaborate with NIVEA over the course of the next year.
Models, ambassadors, endorsers, influencers...
Same job, different titles...