Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.

The government has released regulations for social media influencers. What does it mean for the influencer world?

This trend is not restricted to the top influencers.

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.

Check out The Beauty Co.'s #Untype ad.

INCA will help brands to find valuable and authentic content creators and advertisers will be able to verify influencers

In a bid to protect consumer interest, Advertising Standards Council of India (ASCI), will soon roll out new norms for social media influencers...