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Lost influencers found: Axis Bank’s #OpenExperiences campaign sparks curiosity
Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.
Influencing is no longer easy
The government has released regulations for social media influencers. What does it mean for the influencer world?
Are influencer-led brands making a dent in the market?
This trend is not restricted to the top influencers.
Influencing the influencers? Decoding ASCI’s recent recommendations...
Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.
Yet another brand busts beauty myths
Check out The Beauty Co.'s #Untype ad.
GroupM to launch 'INCA', influencer marketing tool in India soon
INCA will help brands to find valuable and authentic content creators and advertisers will be able to verify influencers
New guidelines for influencer marketing, time to worry?
In a bid to protect consumer interest, Advertising Standards Council of India (ASCI), will soon roll out new norms for social media influencers...