Results for 'Jayen Mehta'


Promise of speed, ease of ordering or stock availability: how will the cluttered e-grocery segment differentiate?

Dunzo, Amazon, Flipkart, BigBasket, Grofers, DMart, JioMart, Big Bazaar, and other grocery brands battle for supremacy to find room on the kitchen shelf.

As consumers pivot from loose to packaged milk products, Amul eyes new market worth Rs 20k crore

While Amul has been in the news for new launches, the brand has latched on to a COVID era trend of consumers choosing packaged milk, ghee, paneer, dahi, etc. over loose alternatives.

Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?

The Indian traditional sweets market is dominated by local halwais and Amul is investing its milk muscle to get a piece of the ‘Mithai’ business.

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.

Amul brings back its ads from the 1990s

The dairy brand has brought back old ads on Doordarshan. Here's what Jayen Mehta, senior general manager, planning and marketing, Amul, had to say

Viewability, Ad Fraud, Brand Safety...

CMO Special

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)