Results for 'Jayen Mehta'


Amul to launch fresh milk in the United States

The products will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas, among other places.
Marketing Initiative

We have always believed in being a content creator rather than an advertiser: Amul’s Jayen Mehta

The veteran marketer shares his views on intent marketing, consumer behaviour and more, in our thought-leadership series with Quora.

Amul's 2022 FIFA World Cup team sponsorship strategy decoded

The brand is the regional sponsor for the Portugal and Argentina football teams till end of 2023.

Promise of speed, ease of ordering or stock availability: how will the cluttered e-grocery segment differentiate?

Dunzo, Amazon, Flipkart, BigBasket, Grofers, DMart, JioMart, Big Bazaar, and other grocery brands battle for supremacy to find room on the kitchen shelf.

As consumers pivot from loose to packaged milk products, Amul eyes new market worth Rs 20k crore

While Amul has been in the news for new launches, the brand has latched on to a COVID era trend of consumers choosing packaged milk, ghee, paneer, dahi, etc. over loose alternatives.

Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?

The Indian traditional sweets market is dominated by local halwais and Amul is investing its milk muscle to get a piece of the ‘Mithai’ business.

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.