Before joining JioAds, Iyer served as the assistant general manager at Paytm Ads.

In a recent panel discussion, panellists discussed what marketers can do with these platforms and what different platforms have to offer.

She was previously the head of sales strategy at JioAds.

Not the run-of-the-mill ones you are assured

The platform is aimed at local businesses in creating compelling video creatives tailored to their specific needs and local customer base.

The platform on the back of Reliance Retail has merged both e-commerce and physical advertising opportunities.

Prior to this, Narayanan was working with Airtel Ads as business head.