Results for 'Karthik Srinivasan'

Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Marketing

Scotch-Brite to do away with ‘the woman’ in its logo

The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
Advertising

Lenskart remakes own ad, chooses ‘deo’ ad formula for new spots

The ads are targeted at the young college going audience.
Advertising

Unpopular opinion on the new Fevicol film

Communications consultant Karthik Srinivasan critiques the Fevicol sofa ad...
Digital

Karthik Srinivasan's new book focuses on personal brand building...

Advertising

Google Pixel takes a direct jibe at Apple's iPhone

Digital

Should food delivery brands fret when 'cellotape branding' goes wrong?

Digital

"Ad films can change thoughts and behaviour": Kedar Apte, Castrol

Advertising

HUL in Twitter soup over Kumbh Mela post