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Results for 'Karthik Srinivasan'
By
afaqs! news bureau
Marketing
When Lifebuoy's hand sanitiser claimed to boost immunity
A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
By
Shreyas Kulkarni
Points of View
When brands take hours, and not decades, to respond to feedback
Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
By
Abid Hussain Barlaskar
Marketing
Scotch-Brite to do away with ‘the woman’ in its logo
The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
By
Abid Hussain Barlaskar
Advertising
Lenskart remakes own ad, chooses ‘deo’ ad formula for new spots
The ads are targeted at the young college going audience.
By
afaqs! news bureau
Advertising
Unpopular opinion on the new Fevicol film
Communications consultant Karthik Srinivasan critiques the Fevicol sofa ad...
By
afaqs
Digital
Karthik Srinivasan's new book focuses on personal brand building...
By
afaqs
Advertising
Google Pixel takes a direct jibe at Apple's iPhone
By
afaqs
Digital
Should food delivery brands fret when 'cellotape branding' goes wrong?
By
afaqs
Digital
"Ad films can change thoughts and behaviour": Kedar Apte, Castrol
By
afaqs
Advertising
HUL in Twitter soup over Kumbh Mela post
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