Results for 'Koshy George'

Advertising

Marico plays health card in first ad for Saffola Oodles; will it convince moms that instant noodles are healthy?

In its first communication for the new oats-based product, Saffola Oodles targets health-conscious mothers tasked with giving their kids tasty snacks.
Advertising

Saffola Gold takes the ‘woke’ route; reverses gender roles to push heart care

The new campaign once again reminds us of the adage – stress is not good for the heart.
Advertising

Marico's Travel Protect spray 'shushes' complaining surfaces

Don't miss the scientist in the white coat, 'sshhh'ing complaints with a spray of the product.
Advertising

Parachute Advansed Gold juxtaposes Onam preparations with nurses preparing for duty

The ad thanks the nurses for their duty, and turns the Onam festival into one of 'thanksgiving'.
Social Media

Marico launches lockdown themed musical 'Champi' challenge on TikTok

The campaign features oil massages set to the beat of techno-dance music tracks; featuring TV personalities and influencers.
Marketing

Marico launches 'Veggie Clean'; enters new vegetable wash' category

The cleaning solution claims to remove all germs, bacteria, chemicals, waxes and soil on the surface of fruits and vegetables.
Marketing

“My biggest competition is consumer mindset”: Koshy George, Marico, CMO

Saffola’s new campaign aims to drive awareness about heart health…
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Interviews

"Marketers are artistes": Koshy George, CMO, Marico

Digital

Madison wins Marico; shows off with billboards in Mumbai