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Results for 'Koshy George'
By
Ananya Pathak
Advertising
Marico plays health card in first ad for Saffola Oodles; will it convince moms that instant noodles are healthy?
In its first communication for the new oats-based product, Saffola Oodles targets health-conscious mothers tasked with giving their kids tasty snacks.
By
afaqs! news bureau
Advertising
Saffola Gold takes the ‘woke’ route; reverses gender roles to push heart care
The new campaign once again reminds us of the adage – stress is not good for the heart.
By
Aishwarya Ramesh
Advertising
Marico's Travel Protect spray 'shushes' complaining surfaces
Don't miss the scientist in the white coat, 'sshhh'ing complaints with a spray of the product.
By
Shreyas Kulkarni
Advertising
Parachute Advansed Gold juxtaposes Onam preparations with nurses preparing for duty
The ad thanks the nurses for their duty, and turns the Onam festival into one of 'thanksgiving'.
By
afaqs! news bureau
Social Media
Marico launches lockdown themed musical 'Champi' challenge on TikTok
The campaign features oil massages set to the beat of techno-dance music tracks; featuring TV personalities and influencers.
By
afaqs! news bureau
Marketing
Marico launches 'Veggie Clean'; enters new vegetable wash' category
The cleaning solution claims to remove all germs, bacteria, chemicals, waxes and soil on the surface of fruits and vegetables.
By
Aishwarya Ramesh
Marketing
“My biggest competition is consumer mindset”: Koshy George, Marico, CMO
Saffola’s new campaign aims to drive awareness about heart health…
By
afaqs! news bureau
Advertising
Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio
Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
By
afaqs
Interviews
"Marketers are artistes": Koshy George, CMO, Marico
By
afaqs
Digital
Madison wins Marico; shows off with billboards in Mumbai
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