The partnership allows brands to enhance visual interactive marketing campaigns by leveraging audience engagement in DOOH and CTV media.

The appointment reinforces Lemma’s commitment to supporting modern marketers with seamless access to emerging formats via a single platform.

Prior to his appointment at Lemma, Less served as director of revenue at Pancast .

He is former Senior VP & CFO of Times OOH.

Executed by Lemma, the DOOH campaign at Delhi and Mumbai airports encouraged app downloads through a QR code.