Manish Kalra, Chief Business Officer, ZEE5 India and Nimisha Pandey, Chief Content Officer – Hindi Originals, ZEE5 talk about the platforms content and growth strategy

Zee5 expands its South Indian-language offering with foray into Telugu content.

ZEE5 doubles down on Tamil content and plans to launch 10 Tamil original series and bring some of the blockbuster movies for its audiences. A chat with ZEE5’s chief business officer.

Manish Kalra, Chief Business Officer, ZEE5 India, says, "The content offerings in the local Punjabi language aren’t as diverse as a crucial market like Punjab deserves."

To cross the barriers to subscribe to the platform, ZEE5’s new campaign talks about the content library.

Prior to this, he was working as SVP and business head AVOD.

In his new role, he will be responsible for overall AVOD business, developing the platform and content marketing strategy.