Manish Porwal

Are airlines’ crisis comms up in the air?

Telugu star Allu Arjun competes with Bollywood celebs for brand deals - what makes him so popular?

Sourav Ganguly’s health misfortune throws a googly at Fortune Rice Bran Health oil

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

This is the best example of content created to promote content...

"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor

Brands and Celebs: Have the rules of engagement changed?

Alchemist launches Alchemist Live; appoints Prabhu Tony as COO

Has social media exposure reduced celebrities' equity in the brand world?

Previously, only Amul did topical ads...