Results for 'Manish Porwal'

Corporate Communications and PR

Are airlines’ crisis comms up in the air?

Is communication really the key? Industry specialists discuss its importance and role of PR in maintaining brand reputation.

Telugu star Allu Arjun competes with Bollywood celebs for brand deals - what makes him so popular?

The Pushpa actor starred in Coca-Cola’s latest ad. Here’s a breakdown of his equity as a brand endorser.

Sourav Ganguly’s health misfortune throws a googly at Fortune Rice Bran Health oil

The 48-year-old BCCI president and former India cricket captain endorses a brand that promises a healthy heart. After his recent heart attack, netizens overreact to the irony of the situation.

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.

This is the best example of content created to promote content...


"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor

Points of View

Brands and Celebs: Have the rules of engagement changed?


Alchemist launches Alchemist Live; appoints Prabhu Tony as COO


Has social media exposure reduced celebrities' equity in the brand world?


Previously, only Amul did topical ads...