Results for 'Manisha Kapoor'

Advertising

ASCI and Futurebrands partner for a study aiming to shape positive gender depiction in advertising

One of the aims of the study is to make advertisers less dependent on stereotypical gender depictions says ASCI sec-gen Manisha Kapoor
Advertising

ASCI processed over 6,000 complaints against misleading ads in 2020

Education and healthcare topped the violators leaderboard followed by food and beverages (F&B), and personal care.
Advertising

Influencer creativity and engagement under a cloud after ASCI’s guidelines?

Sketches with brand plug-ins towards the end and viewership are under threat if one has to declare at the start that a post or video is an ad.
Advertising

“We’re asking influencers to disclose if their post is an ad or not”: ASCI’s Manisha Kapoor

A chat with ASCI’s secretary-general on the body’s draft guidelines for social media influencers.
Advertising

ASCI’s gaming guidelines receive overwhelming response from consumers

80+ complaints processed against potential violators in 7 weeks.
Interviews

You can do something more productive with a complaint than a Twitter rant says ASCI's Manisha Kapoor

The body's sec-gen talks about its new campaign that urges consumers to register complaints against misleading ads than ignoring them.
Advertising

ASCI bans alcohol brands' 'surrogate ads' that ran during IPL

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
Advertising

Here’s ASCI’s response to the Sebamed-HUL saga

The Advertising Standards Council of India says that it hasn’t received any complaints so far.
Advertising

8 out of 10 people trust advertising messages across media: ASCI-ISA Report

82 per cent of audiences trusted ads from the education sector but ASCI finds the major share of misleading ads from this very sector.
Advertising

ASCI upholds 90% complaints made against advertisements in August-September

These ads were mostly related to the health sector, with brands falsely claiming to cure or prevent COVID-19.