An expert panel discussed the modalities of brand loyalty and the evolution of loyalty at a time when consumers are spoilt for choice and a good deal is always around the corner.

Digital may be affordable and offer the benefits of targeted reach, but can it match the brand-building value traditional media offers?

Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.

The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.

In a recent panel discussion, panellists discussed what marketers can do with these platforms and what different platforms have to offer.