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Results for 'marketing strategy'
By
Shubhajit Sen
Guest Article
Chhota packet, bada problem: a look at low unit packs
Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
By
Ashwini Gangal
Editor's Note
‘Covid Consumerism’: Good for business, bad for marketing?
As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
By
Ruchira Jain
Guest Article
'Vocal for Local' is not a marketing strategy
Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...