Mehernosh Pithawalla, senior vice president- Brand and Strategic Insights, Godrej and Boyce, shares how the company is using AR/VR tech to boost Godrej Interio's digital business.

Hitherto used as a factory-level equipment in the B2B space, a pricey, scaled down version of the ‘ultraviolet disinfection box’ is poised to enter our homes. Philips, Borosil and Godrej are among the early advertisers.