Results for 'MG Parameswaran'

Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.
Digital

Amul calls out lack of butter in rival cookies...

Advertising

"We want to promote Google search on mobile": Lowe's Arun Iyer on Google India's new father-son ad

Advertising

Bisleri means Bisleri, not 'any packaged water'...

Advertising

"Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs

Digital

Nestlé gets 'food influencers' Rocky and Mayur to visit Maggi's factories

Advertising

Ayurveda Advertising: The Patanjali Effect

Advertising

AAAI and The Advertising Club announces dates for Goafest 2018

Points of View

What happens to brand recall when the same celebrity appears in six different ads back-to-back?

Advertising

Can Patanjali compel advertisers to re-look the authority of the ASCI?