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Results for 'Mobile Marketing Association'
By
afaqs! news bureau
Marketing
GroupM and MMA launch Modern Marketers Guide
Playbook will guide marketers to drive growth, share & profitability.
By
afaqs! news bureau
Advertising
Ogilvy wins creative agency of the year; Wavemaker bags media agency of the year at MMA SMARTIES 2022
This was the year that Mondelez India won the 'Marketer of the Year' title.
By
Benita Chacko
Marketing
Data Dilemma: what to look at in the times of data abundance?
afaqs! spoke to experts from the industry to find out some of the key metrics that marketers can focus on when they are lost in the sea of data.
By
Aishwarya Ramesh
Marketing
"Digital adoption is accelerated across sectors now": Ajit Mohan, Facebook
The marketing playbook has changed drastically because of the Coronavirus, and marketers need to adapt to keep up and capture customers' attention.
By
Aishwarya Ramesh
Marketing
"There will be resurgence in demand once the crisis ends": Nandini Dias, Lodestar UM
Now is the time to air reassuring messages and use media to build trust, says Dias, talking about nuances of communication during COVID-19
By
afaqs! news bureau
Marketing
India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud
The report revealed facts about the level of fraud, and its awareness in the country
By
afaqs
Digital
IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying
By
afaqs
Digital
Worrying levels of digital ad fraud demand solutions
By
afaqs
Marketing
Rural India enabling mobile internet growth in India: Mobile Ecosystem and ad-Sizing Report 2018
By
afaqs
Digital
India leads mobile ad revenue and traffic in APAC: MMA and Opera Mediaworks
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