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afaqs! news bureau
Ogilvy wins creative agency of the year; Wavemaker bags media agency of the year at MMA SMARTIES 2022
This was the year that Mondelez India won the 'Marketer of the Year' title.
Data Dilemma: what to look at in the times of data abundance?
afaqs! spoke to experts from the industry to find out some of the key metrics that marketers can focus on when they are lost in the sea of data.
"Digital adoption is accelerated across sectors now": Ajit Mohan, Facebook
The marketing playbook has changed drastically because of the Coronavirus, and marketers need to adapt to keep up and capture customers' attention.
"There will be resurgence in demand once the crisis ends": Nandini Dias, Lodestar UM
Now is the time to air reassuring messages and use media to build trust, says Dias, talking about nuances of communication during COVID-19
afaqs! news bureau
India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud
The report revealed facts about the level of fraud, and its awareness in the country
IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying
Worrying levels of digital ad fraud demand solutions
Rural India enabling mobile internet growth in India: Mobile Ecosystem and ad-Sizing Report 2018
India leads mobile ad revenue and traffic in APAC: MMA and Opera Mediaworks
Presentation: State of Mobile Advertising in APAC