Results for 'Mobile Marketing Association'

Marketing

"Digital adoption is accelerated across sectors now": Ajit Mohan, Facebook

The marketing playbook has changed drastically because of the Coronavirus, and marketers need to adapt to keep up and capture customers' attention.
Marketing

"There will be resurgence in demand once the crisis ends": Nandini Dias, Lodestar UM

Now is the time to air reassuring messages and use media to build trust, says Dias, talking about nuances of communication during COVID-19
Marketing

India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud

The report revealed facts about the level of fraud, and its awareness in the country
Digital

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying

Digital

Worrying levels of digital ad fraud demand solutions

Marketing

Rural India enabling mobile internet growth in India: Mobile Ecosystem and ad-Sizing Report 2018

Digital

India leads mobile ad revenue and traffic in APAC: MMA and Opera Mediaworks

Digital

Presentation: State of Mobile Advertising in APAC

Digital

Maxus India bags mobile agency of the year at Smarties India 2013