What's the impact of migrant movement on retail FMCG consumption?
From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Is brand loyalty a luxury we can no longer afford?
Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?