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Results for 'Mythili Chandrasekar'
What's the impact of migrant movement on retail FMCG consumption?
From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Points of View
Is brand loyalty a luxury we can no longer afford?
Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
Abid Hussain Barlaskar
How should Maggi leverage its earned media?
Stuck at home, people are talking about the noodles brand on the internet. While some are complaining about unavailability, others are being creative.
Facebook's new ad takes Holi to Romania
It is part of the social media company's 'More Together' campaign
Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?
Aquaguard, Bisleri echo one another; don't spread brand name to category, say both
"Professionals today want to find niche careers": LinkedIn
When Uber Eats re-positioned Tinda...
JWT India appoints Pinaki Bhattacharya as national planning director
Lary Spray: Poking pun