Results for 'Netflix'

Marketing Initiative

Netflix scores big with viewers (with a little help from Spotify)

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.
People Spotting

Heads Up For Tails appoints Swati Mohan as Chief Business Officer

Mohan will lead consumer & commercial business initiatives for India’s largest pet care company with a special focus on the D2C business.
Marketing

Netflix's Money Heist rings in the bell at the Bombay Stock Exchange

The video streamer got actress Ananya Panday to surprise fans and also managed to pull off a money shower.
Marketing

John McEnroe serves up a new career courtesy Squarespace and Netflix

He is putting his loud booming voice into a money-making gig.
Media

Netflix creates rom-com exclusively for YouTube

The show, titled 'Aryan & Meera', will premiere new episodes every Wednesday. It's also Netflix's first foray into fictional content on YouTube.
Advertising

Netflix’s ‘Navarasa’ juices up the Burj Khalifa 

The skyscraper in Dubai displayed the Tamil anthology’s trailer, summing up the series’ marketing efforts. 
Advertising

Mattresses, pills, podcasts: Brands across segments are building the 'sleep economy' with products that promise relief from anxiety

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.
Guest Article

How a show named Lupin fixed an appointment with me

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.
Social Media

Tinder and Netflix’s new dating show gathers steam and tweets 

If not a match, then at least it is a chance for singles on Tinder to star in a Netflix special. 
Media

OTT giant Netflix announces it will be offering games on its platform

The games will be based on shows like Money Heist and Stranger Things.