Results for 'Nikhil Gupta'

Marketing

Signify focusses on digital marketing, young celebs, and influencers to reach young consumers

Nikhil Gupta, head of marketing, strategy, govt affairs, and CSR, Signify Greater India, aims to maintain the brand's appeal across generations.
Marketing

After dishwashers, is there room for ‘ultraviolet disinfection boxes’ in Indian homes?

Hitherto used as a factory-level equipment in the B2B space, a pricey, scaled down version of the ‘ultraviolet disinfection box’ is poised to enter our homes. Philips, Borosil and Godrej are among the early advertisers.