Iyer will be based out of the Gurgaon office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

She was its director of partnerships for nearly a year and a half before the elevation.

Previously, he was working with Cheil as a business head.

Saurabh holds a MBA from IILM Institute for Business and Management.

The partnership includes all kitchen appliances, coffee makers, indoor climate control, clothes steaming, ironing, and floor cleaning appliances in more than 100 countries.

With a dominant market share in the auto category in India, OMG manages over 34% of the Indian auto industry’s media mandate.

Announcement follows a series of tests between IMPACT+, Teads and brands such as Renault and Hello Bank, measuring the carbon footprint of their advertising campaigns.

The ‘Omnifluence Report’ reveals that only 13% of Gen Z follow celebrities, while 86% prefer to follow Instagram influencers.

He was with the agency for over a year.

She was also the Chief Client Officer at OMD India.