Results for 'Online shopping'

Marketing

Indian e-comm sites push Black Friday sales in bid to create a new occasion for retail therapy?

A large number of e-commerce websites are offering massive discounts to celebrate this occasion. But a majority of people in India still lack the significance of this sale.
Marketing

India set to shop online this festive season, reveals survey by Disney+ Hotstar

Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement.
Marketing

Online festive sales to clock gross merchandise value of $4.8 billion in 2021, with 30% growth YoY: RedSeer

The growth will be mostly driven by the accelerated online adoption, which is a result of COVID, states the report.
Advertising

Myntra ads assure customers that ordering, deliveries are safe in lockdown

The e-commerce platform has resumed delivery of all products. Newly uploaded videos on its YouTube channel assure customers that the online shopping process is safe.
Marketing

Flipkart's 'Ideas' feed features content creators, publishers

The e-commerce company's 'Ideas' feed has content - articles, videos, photos - from publishers and influencers, prompting users to shop on its app
Marketing

Shopping on social media? A look at 's-commerce'

Now, social networks want users to shop while scrolling/swiping.
Media

From words and articles to products, services and more

How are publishers monetising their brand extensions?
Marketing

"If I have the best product offering in the market, marketing to e-commerce is not a concern": Sharad Singla, Director, Brand Marketing, Adidas India

Digital

"Our digital presence has helped increase footfalls": Shopper's Stop's Uma Talreja

Digital

Presentation: Online ads drive purchase decisions, say 59% tier II e-shoppers: Nielsen