The drink has zero sugar but unlike regular Mountain Dew, it won’t contain caffeine.

The brand asks us to scan the logo using its Instagram filter; logo changes to reveal stories of these heroes.

He joined PepsiCo in March this year after having endorsed Coca-Cola for the last 17 years. 

Made by the company’s India design team, it’s for the Bangladesh market.

It’s the latest TVC in the beverage’s ‘Think Fresh’ series, where Dido offers a laid-back solution to a heated problem.

Gandhi was senior director and category head - foods, PepsiCo before the move to Reckitt.

The protests against George Floyd’s killing and the Black Lives Matter movement last year spurred the brand to relook at its racist stereotype association.

Initiative aimed at driving awareness amongst citizens to maintain safety measures during the pandemic.

Verma joined Zomato as CMO-Branding in April last year. Prior to the stint at the foodtech startup, he had spent close to a decade at FMCG major PepsiCo.

As a part of its festive season campaign, the brand has launched 18 special limited edition packs with questions on the front and answers inside.