Results for 'PepsiCo.'

Marketing

Boston Beer Company partners PepsiCo for alcoholic Mountain Dew

The drink has zero sugar but unlike regular Mountain Dew, it won’t contain caffeine.
Advertising

Slice changes logo to reveal stories of COVID champions 

The brand asks us to scan the logo using its Instagram filter; logo changes to reveal stories of these heroes.
Advertising

When basketball great LeBron James did a salsa for a new, and his first, Mountain Dew spot 

He joined PepsiCo in March this year after having endorsed Coca-Cola for the last 17 years. 
Marketing

From cans to cutlery, Pepsi unveils 7Up’s Ramzan-themed limited edition collection

Made by the company’s India design team, it’s for the Bangladesh market.
Advertising

Fido Dido is back again for its annual 7UP spot

It’s the latest TVC in the beverage’s ‘Think Fresh’ series, where Dido offers a laid-back solution to a heated problem.
People Spotting

Dilen Gandhi heads Reckitt's marketing for South Asia health and nutrition; Pankaj Duhan moves to a UK-based global role

Gandhi was senior director and category head - foods, PepsiCo before the move to Reckitt.
Marketing

PepsiCo rebrands Aunt Jemima, the pancake mix and syrups brand as, the Pearl Milling Company

The protests against George Floyd’s killing and the Black Lives Matter movement last year spurred the brand to relook at its racist stereotype association.
Companies

Pepsico India partners with Gurugram police to enhance mask usage in the Millennium City

Initiative aimed at driving awareness amongst citizens to maintain safety measures during the pandemic.
People Spotting

Zomato CMO Gaurav Verma moves on

Verma joined Zomato as CMO-Branding in April last year. Prior to the stint at the foodtech startup, he had spent close to a decade at FMCG major PepsiCo.
Advertising

PepsiCo tweaks Lay's pack again; puts quirky question-answer on limited edition packs

As a part of its festive season campaign, the brand has launched 18 special limited edition packs with questions on the front and answers inside.