Results for 'PepsiCo.'

Marketing

Quaker Oats retires Aunt Jemima line of syrups, foods

PepsiCo acknowledges that the name and logo of the line of products is based on a racial stereotype, and is no longer acceptable.
People Spotting

Swiggy’s vice president consumer insights Ruchira Jain moves on

She’s now self-employed as an independent insights and marketing strategy consultant.
Advertising

“Often, one is seduced into changing the brand formula”: Naseeb Puri, PepsiCo

As Mountain Dew resurrects it’s original ‘Darr Ke Aage Jeet Hai' tagline...
Advertising

"Campaign doesn't work if product is not available at POS": Vineet Sharma, PepsiCo

PepsiCo introduces new Slice with 'thickest mango drink' proposition.
Advertising

Lay's new advert modelled along the lines of a movie song

A look at the three minute long 'content'.
Marketing

“We believe in selling a product worth Rs 15 for Rs 10”: Jay Sachdev, Balaji Wafers

The home grown wafers brand is all set to expand nationally with a new campaign with Ayushmann Khuranna…
Marketing

FMCG companies join hands to protect environment

The initiative — 'Karo Sambhav' will focus on creating a formal eco-system for collection of post-consumer packaging waste...
Media

TikTok: All you need to know about this hot new video platform

Advertising

Who will consume Lay's’ ‘papad’ chips?

Lay's’ new South TVC repositions chips as a papad replacement…
People Spotting

Nokia's Jyotsna Makkar moves on