Results for 'Pepsico'

Marketing

Heat maps to eye-level shelving: Supermarkets innovate to drive spending

Experts reveal strategic placement strategies of products to boost visibility and spur impulse purchases, tailored for modern customers.
Advertising

Coca-Cola kicks off 2024 with a 'family' reunion in latest spot inspired by ‘The Bear’

The ad organically connects the brand’s range of drinks with everyday small moments in life.
People Spotting

PepsiCo onboards Saakshi Verma Menon as Senior Marketing Director, Africa Middle East & South Asia

Previously, Menon was serving as marketing director of Kimberly-Clark in India.
People Spotting

People on the move: Key shifts and moves in advertising, media, and marketing in 2023

From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.
Marketing

Brand imitation: Flattery, or a ploy?

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.
Marketing

Delhi High Court rejects PepsiCo's plea in 'For The Bold' trademark dispute with Parle

The court has temporarily barred Parle from featuring tagline as part of its advertising campaign.
People Spotting

Reckitt’s Dilen Gandhi quits

He was the regional marketing director for health and nutrition at Reckitt.
Marketing

Beverage lobby considers WHO’s non-sugar sweetener guidelines as “not scientifically rigorous”: Report

The U.N. health body said non-sugar sweeteners don’t help with weight loss and increase the risk of certain diseases.
People Spotting

Pepsico elevates Tarun Bhagat as CMO, India & South Asia Beverages

Previously, he was the Senior Director of Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages.
Advertising

Sting's new campaign featuring Akshay Kumar as a student brings alive its mantra of electrifying energy

The film begins in a chemistry lab set up in a college with a grouchy professor reviewing science projects.