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Results for 'Pepsico'
By
Yash Bhatia
Marketing
Heat maps to eye-level shelving: Supermarkets innovate to drive spending
Experts reveal strategic placement strategies of products to boost visibility and spur impulse purchases, tailored for modern customers.
By
afaqs! news bureau
Advertising
Coca-Cola kicks off 2024 with a 'family' reunion in latest spot inspired by ‘The Bear’
The ad organically connects the brand’s range of drinks with everyday small moments in life.
By
afaqs! news bureau
People Spotting
PepsiCo onboards Saakshi Verma Menon as Senior Marketing Director, Africa Middle East & South Asia
Previously, Menon was serving as marketing director of Kimberly-Clark in India.
By
afaqs! news bureau
People Spotting
People on the move: Key shifts and moves in advertising, media, and marketing in 2023
From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.
By
Ubaid Zargar
Marketing
Brand imitation: Flattery, or a ploy?
Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.
By
afaqs! news bureau
Marketing
Delhi High Court rejects PepsiCo's plea in 'For The Bold' trademark dispute with Parle
The court has temporarily barred Parle from featuring tagline as part of its advertising campaign.
By
afaqs! news bureau
People Spotting
Reckitt’s Dilen Gandhi quits
He was the regional marketing director for health and nutrition at Reckitt.
By
afaqs! news bureau
Marketing
Beverage lobby considers WHO’s non-sugar sweetener guidelines as “not scientifically rigorous”: Report
The U.N. health body said non-sugar sweeteners don’t help with weight loss and increase the risk of certain diseases.
By
afaqs! news bureau
People Spotting
Pepsico elevates Tarun Bhagat as CMO, India & South Asia Beverages
Previously, he was the Senior Director of Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages.
By
afaqs! news bureau
Advertising
Sting's new campaign featuring Akshay Kumar as a student brings alive its mantra of electrifying energy
The film begins in a chemistry lab set up in a college with a grouchy professor reviewing science projects.
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