What will it take for gold to become as common as groceries in the world of e-commerce?

The campaign is on air for six weeks with multiple 25-30 second ad films for TV and digital platforms.

The short ads feature music, movement and, surprisingly, storytelling without dialogues.

Biyani joins the company from online food delivery giant Swiggy.

The anthem is nearly 2 minutes long and uses music and dance moves to list the app's use cases.

The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020.

Users can avail the policy instantly, without any medical tests, on the PhonePe app with an assured sum ranging between ₹1 lakh to ₹20 lakhs.

… which takes away the pain of “aapka ghar exactly kahan padta hai” calls, and makes life convenient for both the customers as well as the delivery agent.

He headed PhonePe’s business marketing and media planning until November 2020.

Gold is no longer a showroom affair. Digital wallet platforms offer an alternative to those looking to invest in gold during the festive season.