Results for 'Piyush Pandey'

Advertising

“Technology first? You are a fool, it is always ideas first”: Piyush Pandey

A short chat with veteran adman on tech overtaking creativity, advertising amid economic worries, among other things.
Marketing

"There’s pressure to post on every social media trend, but we don't want to be pushy": Vijay Gwalani, Pidilite

Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.
Interviews

"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.
Advertising

FreshToHome launches IPL ad campaign ‘Totally Fresh’ in multiple languages

Targeting urban millennials, the campaign nudges them to buy only fresh, chemical-free meat, fish and seafood online.
Advertising

Mondelez India recreates Cadbury Dairy Milk's 'Kuch Khaas Hai' ad with a twist

Remember the ad with the girl dancing on the cricket pitch when her boyfriend hits a six? The new ad swaps their roles.
Social Media

Fevicol puns on Coca-Cola Ronaldo incident in social post

"na bottle hategi, na valuation ghategi" - reads the copy of the post.
People Spotting

Liz Taylor is Ogilvy’s new Global CCO; she takes over from Piyush Pandey who is now Chairman of Global Creative

She was Global CCO for Leo Burnett and CCO for Publicis Communications North America before this move.
Points of View

'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?
Points of View

If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Advertising

Piyush Pandey on advertising, cricket and the birth of great ideas

Starring in an episode of Netflix India's show 'The Creative Indians', Ogilvy's advertising veteran speaks about his life and career at length.