Results for 'Piyush Pandey'


Piyush Pandey on the unquenchable potency of ideas

The ad man may have moved into an advisory role at Ogilvy, but he continues to champion ideas and storytelling over everything else.

Newsmakers: An exhaustive recap of Indian advertising in 2023

The good, the bad, the weird, and the ones to remember.

Ogilvy doubles down on leadership equality; hopes to set example for everybody else

Devika Seth Bulchandani and Piyush Pandey discuss Ogilvy's 2023 journey, marked by a change of guard and its role in shaping cultural conversations.
People Spotting

Ogilvy rejigs leadership; Hephzibah Pathak appointed exec chairperson, VR Rajesh new CEO, and Piyush Pandey moves into advisory role

The agency's three CCOs and chief strategy officer Prem Narayan join the Ogilvy board.

Post KBC reference, Piyush Pandey explains Big B’s ‘Angry Old Man’ avatar that made the Pulse Polio campaign a nationwide hit

Although a government initiative, the makers had to shoot the ads at Big B’s other shoot locations during lunchtime, courtesy of lack of funds.

40 years later, Piyush Pandey holds Ogilvy’s reins steady

Pandey and his peers - Josy Paul, Sumanto Chattopadhyay and PG Aditiya talk about his time in the field, learnings, and lessons.

“Technology first? You are a fool, it is always ideas first”: Piyush Pandey

A short chat with veteran adman on tech overtaking creativity, advertising amid economic worries, among other things.

"There’s pressure to post on every social media trend, but we don't want to be pushy": Vijay Gwalani, Pidilite

Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.

"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.

FreshToHome launches IPL ad campaign ‘Totally Fresh’ in multiple languages

Targeting urban millennials, the campaign nudges them to buy only fresh, chemical-free meat, fish and seafood online.