A short chat with veteran adman on tech overtaking creativity, advertising amid economic worries, among other things.

Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.

Targeting urban millennials, the campaign nudges them to buy only fresh, chemical-free meat, fish and seafood online.

Remember the ad with the girl dancing on the cricket pitch when her boyfriend hits a six? The new ad swaps their roles.

"na bottle hategi, na valuation ghategi" - reads the copy of the post.

She was Global CCO for Leo Burnett and CCO for Publicis Communications North America before this move.

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.

Starring in an episode of Netflix India's show 'The Creative Indians', Ogilvy's advertising veteran speaks about his life and career at length.