He will be exiting the company after festival sales to pursue his entrepreneurial ambitions.

A conversation with Prakash Sikaria, VP (growth and monetisation) at Flipkart, and director Guneet Monga on the interactive show ‘Kaun? Who Did it?’.

The vice president - growth and monetisation says Flipkart has strategically identified video as a key platform to onboard the next 200 million consumers into the e-commerce fold.

From a celebrity quiz to a fake information busting game, Flipkart is strengthening its video offerings in quick time.

With a new reality show, the e-commerce platform is ramping up its entertainment offerings to attract users, as online shopping takes a hit due to lockdown

A chat with Prakash Sikaria on different aspects of advertising in the OTT space