Results for 'Rajiv Dubey'


NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Rethinking 'Goodness': The perceived virtue of brand purpose in today's market

A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
Marketing Initiative

Brand Building & Intent Marketing work in tandem, not standalone, Dabur’s Rajiv Dubey

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.

Zulfiqar Khan's friends and family start petition to bring him home

So far, the petition has 4,371 signatures.

Advertisers look forward to BARC releasing news genre viewership data

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.

What's in store for TV in the second half of the financial year?

Day one of the afaqs! 'Television Week' kickstarted yesterday, with an online panel discussion titled 'The COVID Conundrum'.

Unseen Undekha, Cutless, Bigg Buzz...a look at VOOT’s Bigg Boss strategy


Balika Vadhu: All Grown Up


After Jano Duniya, Neesa Group to launch English news channel