With this association, the brand aim to generate positive media attention and public interest.

The former cricketer has been appearing in the brand’s ads for the past two years, the last being during the T20 World Cup.

In partnership with Mindshare India, the brand has created an animated Shastri avatar that answers "Golmaal" questions with unexpected humour.

Dixcy Scott's 'Body Ki Bhasha' campaign, consisting of three films, is developed by TBWA/India.

The partnership aims at redefining the landscape of cricket entertainment through content and live events.

The campaign has been created in collaboration with Mindshare India.

This partnership aims to bring a fresh perspective to dating by leveraging Shastri's extensive cricket experience to inspire daters to embrace their genuine selves throughout their dating journeys.

The 45-second ad has been conceptualised by Tanmay Bhatt and Devai Bopanna's creative agency, Moonshot.

His dual personalities, like the biscuit’s two flavours, offer the best of both worlds.

The campaign features social media sensation Ashish Chanchlani in a series of playful banter with the cricket legend on his digital-savviness.