Back to the future: How do iconic brands fare when revived after a break?
Reliance recently announced that it will be acquiring Campa Cola, and Lambretta scooters are set to make a comeback. What lies ahead for brands that receive a new lease of life?
RIL acquires franchise in South Africa's T20 League
Based in Cape Town the new franchise will take forward the Mumbai Indians brand and comes close on the heels of acquiring the UAE-based International League T-20 team.