Results for 'Saffola Honey'

Advertising

Saffola Honey's new ad touts honey that is '100% pure' with purity certificate

Saffola now promises to issue 'purity certificates' if consumers send in the batch number on the honey bottles they purchased.
Points of View

Will the honey purity scandal throw suspicion on other packaged foods?

After honey's bitter reckoning with purity, will other F&B segments come under the scanner? If yes, which?
Advertising

A stinging affair: Dabur and Marico’s Saffola Honey knock on ASCI’s doors…

… Claiming the rival brand misleads on passing the NMR test that’s become a standard for honey's ‘purity’.
Points of View

Will consumers opt for honey after the purity scandal?

Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?
Marketing

Marico COO Sanjay Mishra on Saffola honey's purity

The statement is in light of the honey adulteration scandal in which, brands like Dabur and others have been deemed impure.
Marketing

Pure hai na? Major honey brands like Dabur, Patanjali, and Emami fail adulteration test

They failed the NMR test conducted by a German laboratory to check for purity while Saffola Honey and two others passed it said the CSE.
Advertising

Dabur Honey extols purity and quality, takes indirect dig at Saffola Honey in new ad

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.
Advertising

Saffola extols its honey's purity in new ad

It's perhaps the first time, we see a scientist in a lab coat examine honey's purity under a microscope in an ad.
Marketing

Dabur takes Marico's Saffola to court over similarities in product packaging

The two products are uncannily similar, but what can brand owners and designers learn from this debacle?