The insurance company has entered into a 3-year deal with BCCI as the official partner for the BCCI Domestic and International Season 2023-2026.

The seasoned marketer takes us through his approach to new-age marketing and thoughts over the association with Rajasthan Royals Franchise.

To be launched in English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam.

The new brand line ‘Apne Liye, Apno Ke Liye’ showcases SBI Life’s attempt at enabling individuals to explore their own ‘wants’, while securing the ‘needs’ of their loved ones.

Messages, along with the name of the sender, will be attached to the PPE kits that will be delivered to frontline healthcare workers.

This Mother’s Day, SBI Life with their #MummyKahanHain campaign pays tribute to the unwavering spirit of mothers who are on the frontlines of this battle against COVID-19