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Results for 'Shashank Mehta'
By
Ruchika Jha
Advertising
The Whole Truth Foods CEO and Rohan Joshi dish out the truth about protein brands in new campaign
The ad urges people to buy a protein like their conscience - light and clean.
By
Aishwarya Ramesh
Marketing
India's protein craze now hits chocolates, chips, sodas and more
Now, a range of products use added protein content as a marketing tool. But why are brands adopting this strategy?
By
Benita Chacko
Social Media
Why is The Whole Truth Foods ditching Instagram?
Shashank Mehta, founder and CEO, shares why the D2C startup is taking a break from the social media app.
By
afaqs! news bureau
Advertising
Whole Truth Foods CEO Shashank Mehta endorses yet another brand
The latest is his testimonial style ad for the startup Ultrahuman Cyborg.
By
afaqs! news bureau
Advertising
RazorpayX ropes in more CEOs for print leg of campaign
The print ads went live in Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Lucknow, Chandigarh and Jaipur in print.
By
Aishwarya Ramesh
Advertising
RazorpayX turns to start-up CEOs to endorse its payroll solutions
The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.
By
Aishwarya Ramesh
Advertising
“We don’t have the time to be sweet and nice with our advertising”: Shashank Mehta, The Whole Truth Foods
The brand’s latest ad campaign starring Rohan Joshi has a few truth bombs to drop on its consumers.
By
Shreyas Kulkarni
Interviews
"Consumers’ trust in packaged food is broken because brands have been lying to us": Shashank Mehta, The Whole Truth
Mehta talks to us about food marketing jugglery, changing India’s perspective around protein bars, and more.