Results for 'Shashank Mehta'

Marketing

India's protein craze now hits chocolates, chips, sodas and more

Now, a range of products use added protein content as a marketing tool. But why are brands adopting this strategy?
Social Media

Why is The Whole Truth Foods ditching Instagram?

Shashank Mehta, founder and CEO, shares why the D2C startup is taking a break from the social media app.
Advertising

Whole Truth Foods CEO Shashank Mehta endorses yet another brand

The latest is his testimonial style ad for the startup Ultrahuman Cyborg.
Advertising

RazorpayX ropes in more CEOs for print leg of campaign

The print ads went live in Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Lucknow, Chandigarh and Jaipur in print.
Advertising

RazorpayX turns to start-up CEOs to endorse its payroll solutions

The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.
Advertising

“We don’t have the time to be sweet and nice with our advertising”: Shashank Mehta, The Whole Truth Foods

The brand’s latest ad campaign starring Rohan Joshi has a few truth bombs to drop on its consumers.
Interviews

"Consumers’ trust in packaged food is broken because brands have been lying to us": Shashank Mehta, The Whole Truth

Mehta talks to us about food marketing jugglery, changing India’s perspective around protein bars, and more.